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Great article in Forbes:  Stop ‘Listening’ And Start Anticipating Your Customers’ Needs:  I read this article and thought that this expresses a philosophy I’ve tried hard to adopt in my business and had a hard time putting words to.  In the end, I believe that my experience in industry – not just in accounting, but in sales and operations as well – gives me a perspective different from most CPAs.  I certainly know that I as a customer or a client share the author’s perspective on the value of that anticipation.  So if that’s a philosophy you want or need to adapt to your business model, check out the link below.  If you want to see in action with your CPA and don’t feel you’ve been getting that from your current firm, give us a ring.

http://www.forbes.com/sites/carminegallo/2014/05/28/stop-listening-and-start-anticipating-your-customers-needs/

 

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